5 Steps to Creating a Professional Website That Converts Visitors into Customers
A practical DIY workshop for Tasmanian tourism operators ready to build websites that drive bookings and grow their business.
Struggling to create a website that actually works?
In this step-by-step workshop, you’ll learn the essentials steps you need to know to build a professional, high-converting website without the tech overwhelm. From branding to design, SEO to features—this is your clear roadmap to success.
Stop waiting. Start building your dream website today.
Why Listen to Us?
I’m Erica, founder of The Island Creative & Jeffrey Studios, where I help small businesses create professional, strategic websites that get results.
With over 14 years of experience in web design and marketing, I know what it takes to:
Create a website that stands out.
Turn visitors into paying customers.
Give you the confidence to manage your site on your own.
This workshop simplifies the process, taking you step-by-step through everything you need to know—no jargon, no stress.
Why Most DIY Websites Fail
Most websites don’t convert because:
- They lack a clear message or brand.
- They’re missing essential features like online bookings or mobile optimisation.
- They overwhelm users with poor design or confusing navigation.
This workshop gives you the tools, knowledge, and confidence to avoid these pitfalls and create a site that looks professional and drives real results.
What’s Included in the Workshop?
This guide is packed with actionable tips and practical insights to help you build your dream website.
In this practical, easy-to-follow workshop, you’ll learn:
Step 1: Set the Foundation
Define your brand and messaging so your website instantly connects with visitors.
Step 2: Choose the Right Platform
Learn which website builder suits your needs—whether it’s WordPress, Wix, or Squarespace.
Step 3: Design for Your Audience
Discover the key design elements that make your site clean, simple, and effective.
Step 4: Optimise for SEO & Mobile
Boost your website’s visibility on Google and ensure it looks perfect on every device.
Step 5: Add the Right Features
Incorporate must-haves like booking systems, FAQs, and clear calls-to-action to turn visitors into customers.
Plus, you’ll walk away with practical examples and easy-to-implement tips that simplify the entire process.
Who is This Workshop For?
This workshop is perfect for you if:
You’re a Tasmanian tourism operator—running accommodation, tours, or experiences.
You want a professional, high-converting website but need help getting started.
You’re overwhelmed by the tech and need a clear, simple plan to follow.
You’re ready to DIY a site you can be proud of.
If you’ve got the vision, this workshop will give you the roadmap to bring it to life.