After reading our blog on Why Every Business Needs A Facebook Pixel, you’re probably pretty keen on getting this thing set up now, hey?
If you’re already running Facebook Ads without one, you’re going to have a lot more valuable information for your ads and you will start seeing better conversions rates & ROI.
If you aren’t yet using Facebook Ads, this may have got you a little more interested in getting started! But let’s get this thing set up first, okay! There’s not too much involved in setting it up and we’ve put together a simple 9 step process with images for examples so we can walk you through the process.
Step 1. Facebook Ads Account – Firstly, if you haven’t got a Facebook Ads account setup already, you will need to do this first.
Step 2. Manage Ads – Go to your Facebook Ads Manager. Click on your drop down menu where you would normally log out of Facebook and select ‘Manage Ads’.
Step 3: Events Manager – Locate ‘Events Manager’, in the left-hand side menu and select it.
Step 4. New Data Source – Select ‘+ Add New Data Source’ in the left-hand side menu and then click ‘Facebook Pixel’.
Step 5. Connect Your Website – The following pop up box should appear. Name your pixel (your business name) and enter your business website URL. Then hit ‘Continue’
Step 6. Install Your Pixel on Your Website – Now you have created a Pixel, you need to install a code on your website so the Pixel can pick up information and feed it back to Facebook for you.
Facebook will normally pick up on which program your website is run on. For this example, it has recognised a WIX website, but you may have WordPress, Shopify or something else. If it has recognised the correct website program, click ‘Set Up’. If it hasn’t recognised which program your website is run on, select ‘browse other partners’ or, you can choose to set it up manually by installing the code in your website code.
When you select your option it will run you through the steps you need to take to down install the pixel on your website.
Step 7. Choose If You Want Automatic Advanced Matching – When you choose to turn this setting on, Facebook can match information people share with you through your website, like an email address or phone number, to people on Facebook. Increased matches can help you grow your audience and deliver more effective ads.
Step 8. Check to See You Installed the Pixel on Your Website Correctly – Enter your website URL and send test traffic to test that your pixel is working. Once it’s working correctly, click ‘continue’.
Step 9. Track The Right Events For Your Business – There are 17 standards conversion events which Facebook will provide you with you can choose which ones you want to track by using the toggle buttons to turn them on.
You can also set up custom conversions for actions that are listed in these 17 standard actions. You need to go to Facebook Events Manager and select ‘Create Custom Conversion’ in the top-right menu.
From here you can set up custom conversion events using URL rules.
Done! Now you can start seeing more accurate results for your Facebook Ads, know what areas need improvement, improve your future target audience and start seeing a better return on investment for your advertising budget!
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