Some projects are about creating something entirely new, while others involve taking a cherished institution and giving it the digital presence it deserves. The redesign of the King Island Imperial website was one of those special projects. As the online hub for a 32 km footrace that has captured the hearts of the King Island community and beyond, the website needed to reflect the spirit, history, and excitement of this iconic event.
A Race Steeped in Tradition
For over three decades, the King Island Imperial has been more than just a race. It’s a community event where over 20% of the island’s population participates as runners, walkers, or volunteers. The flagship 32 km race, spanning from Naracoopa on the east coast to Currie on the west, is a highlight for athletes across Australia. The event’s unique staggered start and its mix of challenges and camaraderie have earned it a reputation as a must-do in the running community.
This sense of tradition, inclusivity, and community pride had to shine through in the new website.
The Goals of the Redesign
When approached to redesign the King Island Imperial website, we knew it needed to do more than just inform. It had to inspire, streamline communication, and create an inviting online experience that echoed the event’s essence.
Here’s what we aimed to achieve:
- Celebrate the Event’s Legacy: The new site had to highlight the rich history of the Imperial 20 and its significance to the King Island community.
- Simplify Navigation: Visitors needed easy access to information about race categories, event schedules, registration details, and logistics.
- Attract Participants: The website had to excite prospective runners and walkers, showing them why the Imperial 20 is a bucket-list event.
- Facilitate Community Engagement: From volunteers to spectators, everyone needed a way to connect with and contribute to the event.
- Embrace Mobile-First Design: With many users accessing information on the go, the site had to work seamlessly across all devices.
What’s New on the Website?
The redesigned King Island Imperial website is modern, functional, and visually engaging, ensuring it meets the needs of participants and the local community alike. Here’s what we delivered:
- Enhanced Storytelling: Through compelling copy and vibrant visuals, the site brings the race to life, sharing its history, community impact, and unique features like the staggered start.
- Streamlined Registration: An intuitive registration process makes it easier for participants to sign up for their chosen race or event.
- Event Highlights: Dedicated sections for race categories, schedules, and frequently asked questions provide all the essential details in one place.
- Community Focus: Volunteer opportunities, sponsor information, and a spotlight on local involvement celebrate the people who make the event possible.
- Optimised Performance: Fast loading speeds and mobile-friendly design ensure the site works seamlessly for everyone, whether they’re planning their trip or checking last-minute details on race day.
Reflecting the Spirit of the Imperial 20
The website redesign isn’t just about improving functionality—it’s about capturing the heart of what makes the King Island Imperial so special. From the genuine hospitality of the locals to the breathtaking island scenery and the challenges of the race itself, the new website serves as a digital extension of the event.
Explore the Redesigned Website
If you’re curious about the King Island Imperial or considering signing up for the next event, the new website is your go-to destination. It’s where history meets community and where runners of all levels can find inspiration.
Visit the redesigned site at https://kingislandrace.org.au/ and discover what makes this event the “race that stops an island.”
Redesigning the King Island Imperial website was an honour and a joy. It’s a project that brought together our love for storytelling, design, and supporting community-driven initiatives. Whether you’re lacing up your running shoes or volunteering to cheer on participants, the Imperial 20 is an experience like no other—and we’re proud to have helped bring its story to life online.
Ready to give your website the same thoughtful redesign? Get in touch with us at [email protected]. Let’s create something extraordinary together.