Tasmania is an incredible place, and it’s no wonder so many businesses here lean into the “Tasmanian brand” when marketing online. Words like pristine wilderness, gourmet produce, and authentic experiences are powerful because they capture the magic of our island. But...
Picture this: someone hears about your amazing tourism experience and decides to Google your business. What do they find? A Facebook page? A Yellow Pages listing? Or, ideally, a sleek, professional website that showcases your brand exactly as you envision it? If it’s...
Let’s talk about a simple yet powerful tool that can help your tourism business stand out: keywords. These are the words and phrases people type into Google (or any other search engine) when they’re planning their dream Tasmanian getaway. By understanding what your...
I love working with businesses that have a strong connection to their roots, and Summerlea Farm is a perfect example. Located just 30 minutes from Launceston, Summerlea Farm offers an immersive experience for food lovers and nature enthusiasts alike. Run by Liz and...
Building your own tourism website can be a cost-effective and rewarding experience, but there are common design mistakes that many business owners make when they go the DIY route. These mistakes can make your website look unprofessional, frustrate potential customers,...
Running a tourism business means you’re constantly competing to attract more customers, and in today’s digital age, most people will find your business online. That’s why SEO (Search Engine Optimisation) is critical. But how do you make sure your website ranks well on...
As a tourism business owner, your website is more than just an online presence—it's your most powerful tool for drawing in visitors, turning them into customers, and expanding your business. But what are the key features that can make your tourism website truly stand...
In today’s digital landscape, having a website is just the starting point for promoting your business. While your website is the hub of your online presence, there are several other marketing techniques that can amplify your reach and engage your audience more...
If the idea of tackling SEO feels overwhelming, you’re not alone. SEO is a broad and complex topic, and even writing about it can feel a bit daunting. But don't worry—there's no need to grasp everything all at once. SEO is a long game, something you’ll need to work on...
Building a website might seem daunting when you're just starting out, but platforms like Wix and Squarespace have made it simpler than ever. These two site builders, launched in 2006 and 2003 respectively, have come a long way and can absolutely work for small...