In today’s digital landscape, having a website is just the starting point for promoting your business.
While your website is the hub of your online presence, there are several other marketing techniques that can amplify your reach and engage your audience more effectively.
From social media to email marketing and Google Ads, integrating these strategies can take your online visibility to the next level.
In this blog post, we’ll explore some key marketing techniques that can help you promote your business beyond just having a website. The info is broad and obviously depending on your business niche you may need to post more, spend more or email more, so finding what works for you and your business type and goals should absolutely be a vital part of your marketing efforts.
Organic Social Media Marketing
Organic social media marketing is all about building an engaged audience over time without paying for advertisements. This approach involves consistently sharing content that resonates with your target audience. On average, posting 8-12 times a month is a good rhythm, allowing you to maintain a presence without overwhelming your followers.
Content should be a mix of service-based posts, showcasing the results of your work (like completed projects), and sharing tips that add value to your audience. Including links to your blogs and website pages a couple of times a month is also a great way to drive traffic back to your site. The key is to make your posts interesting and shareable, so your audience feels compelled to engage and spread the word.
Paid Social Media Advertising
While organic social media marketing is crucial, sometimes you need to reach beyond your immediate followers. This is where paid social media advertising comes in. Platforms like Facebook and Instagram offer targeted ad campaigns that can help you reach a broader audience.
Starting with a budget of at least $100 is a good idea. Keep a close eye on the performance of your ads, especially in the first few days. Adjust your target audience to refine who sees your ads, or tweak the ad copy if it’s not delivering the results you expected. Paid advertising can be a cost-effective way to increase your brand’s visibility when done correctly.
Email Marketing
Email marketing remains one of the most effective ways to reach a warm audience directly in their inbox. It’s a personal way to keep your audience informed about your latest offerings, updates, or changes in your industry.
Many website builders, like Squarespace and Wix, come with built-in email marketing features that make it easy to manage your campaigns. For those using platforms like WordPress or Shopify, external plugins can provide robust email marketing solutions. Sending out newsletters at least once a month is a good rhythm to keep your subscribers engaged without overwhelming them.
Google Ads
If you’re looking to ensure your business appears at the top of Google search results, Google Ads is a powerful tool. It’s particularly effective for targeting specific keywords related to your business. One of the key ways to make your advertising spend go further is by finding and utilising your business niche. By honing in on niche keywords—those that are highly relevant to your specific industry or audience—you can reduce competition and increase the effectiveness of your ads. This approach not only helps you reach a more targeted audience but also ensures that your message resonates more deeply with potential customers who are actively searching for what you offer.
Google Ads operates on a similar principle to SEO, where keyword research is crucial. The insights you gain from your SEO efforts can directly benefit your Google Ads campaigns, ensuring you’re targeting the most effective and relevant terms for your business. By focusing on your niche, you can maximise your advertising budget and connect with your audience more effectively.
Conclusion
While having a well-designed website is essential, it’s just one piece of the puzzle when it comes to promoting your business online. By incorporating organic and paid social media marketing, email marketing, and Google Ads into your strategy, you can create a comprehensive marketing plan that reaches your audience in multiple ways.
These techniques not only help drive traffic to your website but also build a stronger, more engaged community around your brand.
Whether you’re just starting or looking to refine your approach, these strategies can help elevate your online presence and grow your business.