When I first started building websites, I thought it was all about how things looked. If the homepage was polished and pretty, and the logo sat just right in the corner, that meant we were winning, right?
But over the years I’ve learned something important: good design is only half the story. What really matters is where you’re leading people once they land on your site. That’s where your pages come in.
I often describe websites like houses, you might’ve heard me say this before. Every page is a room with a purpose. But here’s the catch, if the rooms aren’t doing their jobs, people don’t stay. Or worse, they get frustrated and leave.
Let me walk you through what I mean.
Every Page Has a Job
The Home page? That’s the front door. It gives people their first impression and helps them decide if they want to explore more. But you’d never expect someone to stand in the hallway forever. You’ve got to show them where to go next.
The About page is where people get to know you. It’s the cosy lounge room where the story of your business lives. I always say, people don’t just book tours or buy products, they book people they trust. This page builds that connection.
Now, the Services page is the kitchen. It’s where you serve up the goods. Whether you’re offering walking tours, boutique stays, or handmade Tasmanian products, this is the page that helps people understand exactly what you do and how they can buy in.
And then, there’s the Contact page. Not fancy, but absolutely essential. It’s the bathroom. Yep, I said it. Not glamorous, but people notice if it’s missing or hard to find!
The Pages People Forget, But Shouldn’t
Beyond the “big four”, there are pages that often get overlooked, but they quietly hold your website together.
A custom 404 page might seem unnecessary, until someone hits a broken link. A friendly message and a clear path forward can keep them on your site, rather than losing them entirely.
Your Privacy Policy and Terms & Conditions pages? They’re your legal safety net. Not exciting, but essential. Tools like Termageddon make it easy by generating policies that auto-update as laws change, so you don’t have to stress about compliance.
And finally, your Blog page. It’s making a serious comeback. A well-written blog not only helps with SEO (that’s how you show up in Google), but also positions you as a helpful guide. Whether it’s travel tips, seasonal updates, or local recommendations, a blog gives you a place to show your voice and build trust over time.
What Pages Does Your Website Actually Need?
There’s no one-size-fits-all answer, but if you’re feeling overwhelmed, here’s a simple way to think about it:
- What do you want people to know? (That’s your About page.)
- What do you want them to do? (That’s your Services or Offer page.)
- How do they contact you? (That’s your Contact page.)
- How do you build trust? (That’s your Blog and legal pages.)
- And what happens if they take a wrong turn? (That’s your 404 page.)
If you’re not sure your current site has all the right pieces, or you’re just getting started, I’m here to help. Whether I build it for you, or you join me in the Build Your Own Website course, we’ll make sure every page has a purpose.
Because when every page does its job, your website becomes more than just a digital brochure, it becomes a tool that works for your business 24/7.
Ready to get those pages sorted? Let’s do it together.
– Erica x