Your domain name is more than just an online address—it’s a key part of your brand identity. It’s how customers find you, remember you, and interact with your business online. Choosing the right domain may seem overwhelming at first, but with a few simple steps, you can secure one that fits your business perfectly.
Here’s everything you need to know about choosing and registering a domain name.
1. Choose a Domain Name That Works for Your Business
Your domain should be simple, memorable, and relevant to your business. Here’s what to keep in mind:
- Simplicity: Avoid complicated names, hyphens, or numbers. The easier it is to spell and type, the better.
- Relevance: Ideally, your domain matches your business name or clearly describes your services.
- Uniqueness: A distinctive domain helps you stand out and avoids conflicts with existing businesses.
What to Do If Your First Choice is Unavailable
If your dream domain is already taken, don’t panic. Here are some creative ways to make it work:
- Add your location: For example, if yourbusinessname.com.au is unavailable, try yourbusinessnametas.com.au.
- Include a descriptive word: Consider adding a term that reflects what you do, such as yourbusinessnameonline.com.au.
2. Check Domain Availability
Once you have a shortlist of potential names, use a domain registration tool to check availability. Tools like those provided by Jeffrey Studios (our sister business) make this step easy. If your preferred domain is unavailable, these tools will often suggest alternative options.
3. Register Your Domain
When you’ve found the perfect domain, it’s time to register it. Here’s how:
- Choose a registration period: I recommend registering your domain for at least two years to secure it for the long term.
- For .com.au domains: You’ll need an ABN (Australian Business Number) to complete the process.
- Confirm the registration: After payment, you’ll receive an email to confirm your registration. Follow the instructions to finalise your purchase.
Pro Tip
If your budget allows, consider registering multiple extensions (e.g., .com, .com.au, .net) to protect your brand. This prevents competitors from using similar domains and ensures your customers always find the right site.
Domain Hosting Providers I Recommend
While you can register a domain through Jeffrey Studios, there are other trusted providers worth considering. Here’s a list of domain hosting platforms I’ve used and trust:
Each platform offers different pricing and features, so it’s worth exploring to find what suits your needs best.
Ready to Get Started?
Registering your domain is a key first step in building your online presence. It’s also the first action item in my Build Your Own Website Course, where I guide you through setting up your site from start to finish. If you’re ready to create a professional website with confidence, this course is for you.
Our course is launching soon! Stay tuned!
Or, if you already know the domain you want, visit our platform through Jeffrey Studios to check availability and make it yours.
Have questions? Reach out to us at [email protected]—we’re here to help you navigate every step of the process!domain you want is available and purchase it directly. I have also listed some other domain hosting providers that I have used and trust.