The Learning Locker
Why Keyword Stuffing Can Harm Your Brand
Why Keyword Stuffing Can Harm Your Brand Let’s talk about an easy trap to fall into when it comes to websites and SEO: keyword stuffing. If you’ve ever been told that using a certain keyword a lot...
How to Simplify Your Website Navigation Menu for Better Customer Experience
Your website’s navigation menu can make or break the user experience. While offering a wealth of options might seem helpful, it can overwhelm your visitors and drive them away. A clean, focused menu...
Why Marketing Your Brand Is About More Than Just “Tasmania”
Tasmania is an incredible place, and it’s no wonder so many businesses here lean into the “Tasmanian brand” when marketing online. Words like pristine wilderness, gourmet produce, and authentic...
Do You Need a Website for Your Tourism Business in Tasmania?
Picture this: someone hears about your amazing tourism experience and decides to Google your business. What do they find? A Facebook page? A Yellow Pages listing? Or, ideally, a sleek, professional...
Keywords & Harnessing the Power of the Tasmanian Brand
Let’s talk about a simple yet powerful tool that can help your tourism business stand out: keywords. These are the words and phrases people type into Google (or any other search engine) when they’re...
Creating a Seamless Online Experience for Summerlea Farm
I love working with businesses that have a strong connection to their roots, and Summerlea Farm is a perfect example. Located just 30 minutes from Launceston, Summerlea Farm offers an immersive...
10 Design Mistakes Tourism Businesses Make When DIY-ing Their Website (and How to Avoid Them)
Building your own tourism website can be a cost-effective and rewarding experience, but there are common design mistakes that many business owners make when they go the DIY route. These mistakes can...
SEO for Tourism Websites: How to Get More Visitors to Your Site (and Business)
Running a tourism business means you’re constantly competing to attract more customers, and in today’s digital age, most people will find your business online. That’s why SEO (Search Engine...
Top 7 Essential Features for a Tourism Website That Attracts More Customers
As a tourism business owner, your website is more than just an online presence—it's your most powerful tool for drawing in visitors, turning them into customers, and expanding your business. But...
Effective Marketing Strategies to Boost Your Business
In today’s digital landscape, having a website is just the starting point for promoting your business. While your website is the hub of your online presence, there are several other marketing...
Understanding SEO: A Long-Term Strategy for Your Website
If the idea of tackling SEO feels overwhelming, you’re not alone. SEO is a broad and complex topic, and even writing about it can feel a bit daunting. But don't worry—there's no need to grasp...
The battle of the builders, Wix VS Squarespace
Choosing the right website builder is a big decision, especially when you're embarking on a DIY website project for your small business. With so many options out there, it can be tough to know where...
A Simple Guide to Writing Great Website Copy
Writing copy for your website might sound a bit daunting, but it’s one of the most important things you can do to engage your audience and turn visitors into customers. Whether you're running a...
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