About our Creative Team
We’re a small Tasmanian studio with big ideas and even bigger care for the people we work with.
Meet our Team
The Island Creative was built on the idea that your brand, website, and marketing should actually work together, not feel like a pile of disconnected parts.
We help small business owners find their voice online, simplify their systems, and show up confidently in a way that feels natural, not forced.
We keep things practical, thoughtful, and easy to manage because good design isn’t just about looking nice, it’s about making your life easier and your business stronger.
Erica Jeffrey
Founder & Creative Director
Erica has always felt at home in the digital world, even back when you had to “dial in.” Equal parts creative and organised, she launched The Island Creative in 2011 to blend strategy, design and practicality into one clear, connected experience for small businesses.
With a background in administration and systems, she’s known for her structure, sharp eye for detail and ability to make even the trickiest projects feel simple. She brings clarity and humour to every job and has a talent for turning digital chaos into calm.
Erica can spot off-centre text from across the room, but she’s just as focused on making sure every design and strategy works for her clients. She loves making people laugh almost as much as she loves a perfectly aligned layout.
When she’s not deep in design or strategy, she’s usually holding a coffee, cracking jokes mid-meeting or enjoying Tassie life outdoors.
Lauren
Project Support
Lauren keeps everything moving. She’s the person who makes sure projects stay on track and clients always feel looked after. She is also obsessed with her cat, Biscuits. I found this picture she created of him in our ChatGPT folder.
With a background in pharmacy retail management, she brings top-tier organisation, a sharp eye for detail, and the kind of customer service that would put most luxury brands to shame.
She’s also wicked funny and keeps the studio laughing, even on the busiest days. More on her soon, once she decides which fun facts she’s brave enough to let us share publicly.
Victoria (Vic)
Graphic Design Collaborator
Vic is our go-to branding designer and long-time creative collaborator. As an independent designer, she works closely with The Island Creative on branding projects, bringing her signature mix of honesty, humour and refined simplicity to every design.
She also happens to live just up the road, literally 4.9 kilometres away. Erica and Vic have known each other since primary school, and somehow the universe keeps throwing them together. They’ve now worked side by side in different cities and occupations over a span of more than 20 years.
Vic’s the one we trust when a project calls for branding that feels beautifully put together and totally authentic. Whether it’s a full brand refresh or social media that finally looks cohesive, she’s all about creating work that’s honest, down-to-earth and purposeful.
What it’s like to work with us
At the heart of The Island Creative is a simple belief, business should feel good.
We’re here to make marketing your business less stressful, more enjoyable, and genuinely effective for the people behind the brand.
Like all good Tasmanian’s, we’re down-to-earth, easy to talk to, and genuinely invested in helping our clients succeed.
You won’t find any “yes men” here. If something’s not right for your goals, we’ll say so and help you find a better way. We believe honesty builds trust, and trust builds results.
Every decision we make, from your website layout to your marketing strategy, is made with your business’s best interests in mind.
We’ll guide you through the process with clarity, keep things practical, and make sure you walk away feeling confident about what comes next.
We love what we do, and we think running a business should be something you enjoy too. After all, what’s the point if you can’t have a laugh and feel proud of the work you’re putting into the world?
Ready to get things moving?
You don’t have to know the next step, that’s what we’re here for. Book a chat with Erica, and together we’ll find the best way forward.
Book a quick chat