Meet Erica
The person you email when the online side of your business starts feeling messy.
You bring the tangle. I’ll help sort it.
I’ve spent 15 years helping small businesses build websites, clarify their message, launch offers, improve their marketing and make better decisions online.
The tools have changed. The platforms have changed. The number of tabs we all pretend is normal has absolutely changed, but the heart of the work has stayed the same. Understanding the business first, then working out what actually needs to happen next.
Most clients come to me with a tangle of thoughts, screenshots, old pages, half-finished ideas and a sentence that usually starts with, “I don’t know if this makes sense, but…”
It usually does make sense.
It just needs sorting.
I ask the questions, find the gaps, spot what’s not working and help turn all of that into a clearer direction for your website, messaging, marketing or next project.
A small studio, not a big agency machine
The Island Creative is small on purpose.
You’re not passed between departments, sent through a complicated process, or left wondering who is actually across your project.
I lead the thinking and core work, with support behind the scenes when it makes sense.
Lauren helps keep things moving, supports client communication and occasionally joins me in making funny reels, which is important professional development and I won’t be taking questions at this time.
It means you get the care and clarity of a small studio, with the right support around the work when it’s needed.
What’s it like to work with me?
The studio is based in North West Tasmania, which probably explains a lot about how I work.
Practical, direct, friendly, and not especially interested in making things more complicated than they need to be.
I’ll tell you what I think, kindly, but clearly. If I can see the real problem sitting two steps to the left of where you’re looking, I’m going to point it out.
Best place on earth!
My job is to help you make sense of the online side of your business, explain what matters, what can wait, and what probably does not need to be rebuilt from scratch.
No big agency drama.
No confusing service maze.
Just clear thinking, useful support, and the next sensible step.
Want me to take a look at what‘s happening in your business?
Start with a free Clarity Call and we will work out the next sensible step.
Book a free clarity call