The Knowledge Vault
The power of A/B split testing
A/B split testing is a great way to measure the performance of your website, but what the heck is it and how does it work? The simplest way of explaining A/B split testing is that it's a method of comparing two versions of a webpage against each other to determine which one performs better. The most common testing option would be for conversions, which is when someone goes to your website and...
The power of A/B split testing
A/B split testing is a great way to measure the performance of your website, but what the heck is it and how does it work? The simplest way of explaining A/B split testing is that it's a method of...
Pros and cons of running a promotion
Everyone loves a sale right? But are you sacrificing the integrity of your brand to make a quick buck? Special offers are a great way of generating new business, especially at busy times of the year...
Establishing your expertise with your audience
Want to be known as an expert in your field? Of course you do, every business owner out there wants to be taken seriously. They want to convey that they know what they're doing and that they have...
Seven Content Marketing Mistakes To Avoid Like a Hot Salmon Milkshake!
When you're planning your marketing content, it can be difficult to know where to begin. There are lots of helpful blog articles out there showing you how to get started and how to make the most of...
WTF is Content Batching? And why you’ll thank us for the introduction.
Sam's favourite topic, content batching. A recent content batching convert, Sam wants to give you her top tips for batching your content and why this way of planning and creating content might be...
How to formulate your brand voice!Â
Cool and casual, formal and matter-of-fact, scientific and evidence-based...there are so many tones and directions to take your business communication in, but how do you pick the right one and how...
Should I use Facebook Ads to grow my business in 2021?
Have you been curious about Facebook Ads for your business? Have you seen ads pop-up in your feed and think ‘I wish I could do the same for my business!’? Perhaps you’re thinking that paid ads are...
How To Write Scroll-Stopping Posts
Are you tired of putting in hours of work with your social media posts to get no reactions or engagement? Don’t worry - we’ve all been there! It takes time to find your voice and determine what...
How To Build A Newsletter List
What would you do if social media disappeared tomorrow? Is this your main source of marketing and reaching new customers? Do you have another way you could connect with your customers without social...
Is Email Marketing Dead? Or Is It Still an Effective Marketing Strategy
Some people would say that email marketing is dead, especially since the introduction of social media. Like any form of marketing, you need to keep up with the evolving trends, listen to what your...
How to Get Results from Your Marketing in 2021!
It’s never too early to start working on your marketing strategy for 2021. Let’s be honest, if we don’t start working on it now, the chances of it happening before January 1st are pretty slim… in...
The Difference Between Organic & Paid Marketing
When it comes to marketing, most businesses will put everything in the same basket, but realistically, marketing can be broken into two types: Organic Marketing & Paid Marketing. What a lot of...
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