Choose
your path
Build, grow, and keep momentum.
What if your online presence worked harder for you, not just looked good?
You might be here because your website isn’t doing what you need it to.
Maybe it feels outdated, tricky to update, or more like an online brochure than a tool that actually supports your business.
That’s where most people start with us, asking for a new website. But once we dig in, it usually becomes clear that the website is only part of the picture.
When your brand, website, and marketing systems connect, everything starts to click. Your business feels easier to run, your marketing has purpose, and your clients find what they need without friction.
The impact of getting it right
What if everything about your online presence actually worked together?
You’d feel confident sharing your business, knowing your marketing has purpose and direction.
You’d understand exactly how people find, book, and buy from you, no more guesswork.
You’d save time because your systems quietly do their job in the background.
You’d feel proud to show up online because your brand finally reflects your expertise.
When the right pieces connect, running your business feels simpler, smoother, and a whole lot more enjoyable.
How we do it
When you work with The Island Creative, you’re working directly with Erica, and her small local team right here in Tasmania.
We’re a close, hands-on team. When you email, it’s us replying. When your project moves forward, it’s because we’re right there, working on it with you.
Our approach follows three connected stages that you can step into at any time.
Each one builds on the last to make your online presence feel clearer, more consistent, and easier to manage.
Foundations – Website & Brand Design
Whether you’re starting fresh or ready to redesign, Foundations brings everything together. We’ll refine your brand, create a website that truly reflects your business, and connect the systems that keep things running smoothly.
It’s about more than just looking good, it’s building a solid base that feels consistent, easy to manage, and ready to grow alongside your business.
Growth – Marketing Strategy & Support
Once your foundations are in place, it’s time to tell your story.
We’ll help you build a marketing plan that fits your goals and your capacity, showing you how to attract and connect with the right people.
Growth is a three-month 1:1 experience that gives your marketing structure and direction.
Together, we’ll define your message, set priorities, and guide you through practical steps to show up confidently and consistently.
Studio Sessions – Ongoing Coaching & Accountability
A supportive group space where marketing feels lighter and more collaborative. Inside Studio Sessions, you’ll join live calls, hear from guest experts, and take part in open Q&As designed to keep your marketing on track.
It’s a safe, encouraging space to ask questions, share ideas, and get support from people who genuinely want to see you succeed.
What it’s like to work with us
Every project looks a little different, because every business is different.
Sometimes it is a big-picture brainstorming session where we map out your ideas and turn them into a clear plan. Other times it is rolling up our sleeves and ticking 37 things off the to-do list so you can finally breathe easier.
Either way, the experience is collaborative, practical, and focused on making your digital world feel lighter. Clients often say the process feels fun and stress free, and that they walk away not just with a better website or strategy, but with clarity about what to do next.
Do I have to know exactly what I need before we start?
Not at all. Most people come to me asking for a new website, but once we chat, it usually becomes clear that a bigger picture is involved. My job is to help you figure out the smartest starting point and build from there.
Will you tell me what to do, or do it for me?
Both, depending on what you need. Sometimes I map out a clear plan and coach you through it. Other times I take things off your plate and make it happen. Many projects end up being a mix of strategy, guidance, and hands-on implementation.
What if I already have a website?
That’s fine. We can work with what you have and improve it, or decide together if a fresh start makes more sense. Either way, the focus is on making your website work as a real tool in your business, not just something that looks good.
How involved will I need to be?
You’ll need to be available for a few key decisions and conversations, but I handle the heavy lifting. I know you’re busy, so I keep the process clear and straightforward.
Do you only work with Tasmanian businesses?
No. I’m proudly Tasmanian and love working with local businesses, but I also work with clients across Australia. What matters most is the fit, not the postcode.
What happens after launch?
That’s where our Growth Marketing Strategy & The Studio Sessions stage comes in. We keep refining, adjusting, and building on what we’ve started, so your business keeps moving forward instead of stalling after the initial project is done.
Looking for direction?
Erica loves finding solutions. Schedule a call with her to get started.
Book a quick chat