Website Design
Clear, professional websites designed around your business, your customers and what you need your website to actually do.
Website projects from $4,200 + GST.
Custom websites built around your business
Whether you’re replacing a website you’ve outgrown or starting fresh, your website will be planned around what your business needs now, and what it needs to help you achieve.
Already have a website? I can also help with website improvements, redesigns and more focused updates.
What goes into your website
A good website needs more than a nice layout. These are the key areas I consider as part of every website project.
Planning
We work out what your website needs to do, who it needs to speak to and what needs to be included.
Messaging + copy
Website copywriting is included, with clear messaging and page structure built around your business and customers.
Design
Your website is designed around your brand and content, with accessibility considered through contrast, readability, hierarchy and usability.
Development
Your site is built to work properly across desktop, tablet and mobile, with the functionality your business actually needs.
Search & AI Optimisation
Your website is structured and optimised to help search engines and AI platforms understand your business, services and content.
Launch + support
Your website is tested, refined and launched properly, with ongoing support available for hosting, maintenance, visibility, content and the wider online side of your business.
How it works
1. Enquire
Tell me about your business, your current website and what you need help with.
2. Scope
I’ll recommend the right approach, confirm what’s included and provide the investment.
3. Book
Once you’re happy to go ahead, we’ll lock in your project and start planning.
Everything included
Every custom website project includes the essentials to plan, create and launch your new website properly.
Need something extra?
Need eCommerce, a blog, booking functionality, additional pages or something more specific? Extra features can be added to your project where needed, and they’ll be clearly scoped and quoted before we begin.
Website planning and structure
Page recommendations, sitemap and content flow.
Website copywriting
Copy written for your key website pages, based on your business, audience and goals.
Custom website design
A design created around your brand, content and business.
Responsive development
Your website built to work across desktop, tablet and mobile.
Accessibility considerations
Thoughtful decisions around colour contrast, readability, hierarchy, navigation and usability.
Search + AI optimisation
Page structure, headings, metadata and technical foundations to help search engines and AI platforms understand your content.
Forms and integrations
Contact forms and the key tools your website needs to connect with.
Testing and refinement
Final testing and agreed refinements before your website goes live.
Launch support
Your website properly prepared and launched.
Handover and guidance
Guidance on managing your website and what you need to know after launch.
Ongoing support
Hosting, maintenance, website updates, visibility, content and broader online support continue beyond launch.
Recent website projects
Websites built for real businesses
Every project starts somewhere different, from new businesses building their online presence from scratch to established businesses ready for a website that better reflects where they are now.
Take a look at some of the businesses I’ve worked with and the thinking behind their websites.
Why work with Erica and The Island Creative?
15 years of experience
Websites have been a big part of my work for 15 years, so you’re not paying someone to figure it out as they go.
More than just the build
Websites have been a big part of my work for 15 years, so you’re not paying someone to figure it out as they go.
Support after launch
If you need help once your website is live, I can continue supporting you with hosting, maintenance, content, visibility and ongoing improvements.
Questions?
Let’s answer some of the most common.
We know investing in your brand and website is a big decision. Here are some of the most common questions we get about our custom packages and how we make the process clear, structured and surprisingly calm.
How much does a website cost?
Website projects start from $4,200 + GST.
Your final investment will depend on the size and requirements of your website. If you need additional pages, messaging or copywriting, eCommerce, additional SEO or more complex functionality, I’ll include those in your project scope before you book.
How long does a website project take?
There are two parts to the timeline: preparation and the build itself.
Before your dedicated build period, we’ll allow time to prepare your content, imagery and anything else the project needs. I recommend allowing at least two weeks for preparation, with more time for larger projects.
There may also be a lead time before your project begins depending on current availability. You’ll know your project dates and preparation deadlines when you book.
Do I need to have my content ready before I enquire?
No. We’ll work out what your website needs first, then I’ll guide you through what needs to be prepared before your build.
If you’d rather not write everything yourself, messaging and copywriting support can also be included in your project.
Can you help with my messaging and copy?
Yes. Sometimes the website structure is clear but the words aren’t quite there yet.
I can help clarify your messaging and shape what needs to be communicated across the website, with more substantial copywriting support available where needed.
Do you include SEO?
Every website includes SEO foundations as part of the build.
If search visibility is a bigger priority and your business needs more substantial keyword research, content optimisation or ongoing SEO work, we can scope that separately.
Will my website be accessible?
Accessibility is considered throughout the planning, design and build.
WCAG principles guide practical decisions around structure, readability, contrast, headings, links, forms, mobile usability and content flow where they apply to your project.
This is different from a formal accessibility audit or certification, which can be discussed separately if your organisation requires it.
Will my website work on mobile?
Yes. Your website will be designed and tested across common desktop, tablet and mobile screen sizes.
Can you help if I already have a website?
Absolutely. Many projects involve replacing an existing website that has become outdated, difficult to manage or simply doesn’t reflect the business anymore.
If I look at what you have and don’t think you need to rebuild it, I’ll tell you that too.
What happens after launch?
Launching your website doesn’t mean the work on your online presence is necessarily finished.
Throughout the project, we’ll have looked at the bigger picture around your website, so there may be other areas worth working on next. That could be improving your visibility, building out your marketing, refining your messaging, connecting systems or making the customer journey work harder.
I’ll help you identify what’s worth focusing on now, what can wait and where I can continue to support you.
Ongoing hosting and website care are available too, so I can keep looking after the practical side while we work on whatever comes next.
Ready to talk about your website?
You don’t need to have the whole project figured out before you get in touch.
Tell me a little about your business, what you’re building and what you’d like your website to help you achieve. I’ll help you work out what needs to happen from there.
Enquire about a website