Encourage OT Refresh
Client:
Encourage OT
Location:
North West Tasmania
Services:
Website design, booking system integration, CRM integration, Lead Magnets
Platform:
WordPress
The Goal
After DIY-ing her first website, Nicole needed a redesigned site that could confidently carry two important parts of her business: client bookings and course delivery through her CRM. She wanted a site that felt professional, reflected her brand clearly and helped clients understand her services without confusion.
The aim was clarity, confidence and a structure that supported both sides of her work.
The Approach
We mapped the structure early, knowing the CRM integrations would need room to breathe later. This meant building a layout that felt intuitive for users and functional behind the scenes.
Once the bones were in place, I moved into design. Nicole’s branding gave me a strong foundation to work with. I used her colours and photography to build a calm, cohesive look, and created a set of custom icons to explain her services visually and simply.
Key Features
1. CRM Integration for Bookings and Courses
The site supports both client bookings and course access through Nicole’s CRM, making it practical for her and straightforward for her clients.
2. Custom Icons for Service Clarity
We created simple illustrated icons to explain key services without overloading visitors with text.
3. Clean, Easy-to-Navigate Design
The design focuses on accessibility and ease. Clear layout, thoughtful spacing and friendly visuals help clients find what they need quickly and confidently.
The Result
The new Encourage OT website feels aligned, easy to use and genuinely supportive of the way Nicole works. It handles her bookings, course tools and client information smoothly, while giving her a brand presence she can feel proud of.
It’s professional, practical and built to make her day to day workflow easier.
Project questions answered
How did you manage the CRM integration?
By planning the structure early, we made space for booking tools and course access to slide into place without disrupting the design.
How did you keep the site easy to understand?
Simple layout, clear copy and custom icons helped explain the services in a friendly, approachable way.
Can Nicole update the site herself?
Yes. The back end is set up to be straightforward so she can make updates without stress.
