The Knowledge Vault

Practical insights for running your business online.

The Knowledge Vault is where you’ll find straightforward advice on websites, marketing, and strategy, written for real small business owners who want to understand what works (and skip what doesn’t).

What is website hosting

If the word “hosting” makes your eyes glaze over, you’re not alone. This simple guide breaks down what website hosting actually is, why you need it, and how it fits into the bigger picture of building a website that works for your business.

A person sits at a table using a laptop displaying a website with the headline The most magnetic marketing doesn’t perform. It resonates. A woman is pictured on the screen. Office supplies are on the table.

Lea Farrow Website Redesign

A full site refresh for Lea Farrow, moving from Bakery Builder to Divi for a modern, flexible and easy-to-manage website. Clean design, earthy branding and a collaborative build that gave Lea full confidence using her new platform.

A desk with a framed photo of a laughing horse, a keyboard, a notepad, and a partial laptop screen. Text in the centre reads, How to use humour in your marketing and still sound professional.

Using humour in your marketing without losing credibility

I love making people laugh. There’s nothing better than when someone reads a post or watches a reel and actually chuckles. It makes business feel…

A flat lay of office items including a keyboard, a framed mini trolley on books, a notepad, and a laptop. Text on the image reads: How to create an engaging landing page. Landing pages have one job, to get results.

How to create an engaging landing page

I’ve seen plenty of beautiful landing pages that do absolutely nothing. They’re polished, on-brand, and full of personality, but when you look at the numbers,…

Is SEO still worth it in 2025

If you’ve been around the internet for a while, you’ve probably heard people saying “SEO is dead.” They’ve been saying it for years, and yet,…

A laptop displaying a website with a woman smiling on the homepage is placed on a woven chair. There is a wooden shelf and a potted green plant in the background.

Encourage OT Website Redesign

A clean, supportive website for Encourage OT, designed to reflect Nicole’s brand and integrate seamlessly with her CRM for bookings and course access. Clear, practical and built for everyday use.