Logo with the words THE ISLAND CREATIVE in capital letters. THE is vertical and smaller; ISLAND is bold and dark blue; CREATIVE is thin and grey. The background is light grey.

The Knowledge Vault

Practical insights for running your business online.

The Knowledge Vault is where you’ll find straightforward advice on websites, marketing, and strategy, written for real small business owners who want to understand what works (and skip what doesn’t).

Featured Article

What is website hosting

If the word “hosting” makes your eyes glaze over, you’re not alone. This simple guide breaks down what website hosting actually is, why you need it, and how it fits into the bigger picture of building a website that works for your business.

A workspace with a keyboard, notepad, photo frame, and a tablet, featuring the text What is website hosting: A simple guide for business owners on a white background.
A desk with a keyboard, a notepad, a pen, and a photo frame with hands holding a mobile phone. Text in the centre reads: The Power of Evergreen Content. Your Social Media Secret Weapon.

Evergreen content for more consistent marketing

How to create evergreen content that keeps working for you. If you’ve ever sat staring at your laptop wondering what to post next, you’re not…

A laptop sits on a white desk in a bright room, displaying a website with the text Stronger Councils, Stronger Region on the screen. Green leaves from a nearby plant are visible in the background.

Redesigning the Cradle Coast Authority Website

Cradle Coast Authority Refresh Client: Cradle Coast Authority Location: North West Tasmania Services: Website design, content management, content search, content filtering Platform: WordPress The Goal…

A computer on a desk displays a physiotherapy website featuring a woman holding a pelvic model. The desk has plants, a candle, a pink book, a pen, and a mug. A print hangs on the wall above the set-up.

NW Pelvic Health Refresh

When Georgie from NW Pelvic Health came to us, her website was slowing her down instead of supporting her business. We built a fresh WordPress site that looks professional, feels calm, and integrates her booking system — saving her time and making it easier for clients to book online. A simple, smart refresh that just works.

A computer monitor on a white desk displays a website about neurodivergent adult support. The desk has a plant, a lamp, and a notebook. The background features white panelled walls and a green velvet chair.

Emma Pratt New Website

A soft, modern Wix website for Emma Pratt Psychology, designed to present detailed assessment and coaching information clearly and confidently. Fully self-managed and beautifully on brand.

A person uses a laptop on a wooden desk near potted plants. The laptop screen displays a website with a circular logo and text. One hand is on the keyboard, and a mobile phone lies nearby.

Tiagarra Aboriginal Cultural Centre New Website

A new digital home for Tiagarra Aboriginal Cultural Centre. Clear navigation, warm visual storytelling and a mobile first design that honours and supports one of Tasmania’s most important cultural spaces.

Looking for more personalised support?

We’d love to discuss where you’re at, and where you want to be. Schedule a call with Erica.

Book a quick chat