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The Knowledge Vault

Practical insights for running your business online.

The Knowledge Vault is where you’ll find straightforward advice on websites, marketing, and strategy, written for real small business owners who want to understand what works (and skip what doesn’t).

Featured Article

Building a stronger online home for Spreyton Cider Co.

Spreyton Cider Co. needed more than a visual website refresh. The new site brings together ecommerce, cellar door information, food, live music, ticketed events and the wider orchard story, supported by custom development, stronger SEO foundations and ongoing strategic support.

A person at a wooden table near plants uses a laptop showing a website with apple cider cans. An unopened tin labelled "Sparqon Apple Cider" and a mobile phone are next to the laptop.
A person sits at a table using a laptop displaying a website with the headline The most magnetic marketing doesn’t perform. It resonates. A woman is pictured on the screen. Office supplies are on the table.

Lea Farrow Website Redesign

A full site refresh for Lea Farrow, moving from Bakery Builder to Divi for a modern, flexible and easy-to-manage website. Clean design, earthy branding and a collaborative build that gave Lea full confidence using her new platform.

A desk with a framed photo of a laughing horse, a keyboard, a notepad, and a partial laptop screen. Text in the centre reads, How to use humour in your marketing and still sound professional.

Using humour in your marketing without losing credibility

I love making people laugh. There’s nothing better than when someone reads a post or watches a reel and actually chuckles. It makes business feel…

A flat lay of office items including a keyboard, a framed mini trolley on books, a notepad, and a laptop. Text on the image reads: How to create an engaging landing page. Landing pages have one job, to get results.

How to create an engaging landing page

I’ve seen plenty of beautiful landing pages that do absolutely nothing. They’re polished, on-brand, and full of personality, but when you look at the numbers,…

A desk with a keyboard, notebook, coffee mug, and a photo of a woman working on a laptop. Text on the desk reads, “Is SEO still worth it in 2025? Here’s why it matters more than ever.”.

Is SEO still worth it in 2025

If you’ve been around the internet for a while, you’ve probably heard people saying “SEO is dead.” They’ve been saying it for years, and yet,…

A laptop displaying a website with a woman smiling on the homepage is placed on a woven chair. There is a wooden shelf and a potted green plant in the background.

Encourage OT Website Redesign

A clean, supportive website for Encourage OT, designed to reflect Nicole’s brand and integrate seamlessly with her CRM for bookings and course access. Clear, practical and built for everyday use.

A flat lay image featuring a laptop, a keyboard, notebooks, and a hand holding a mobile, with the text Breathe new life into your website. How updating old content can boost your SEO.

Breathe new life into your website. How updating old content can boost your SEO

One of my favourite things to do lately has been going back through my old content. It’s equal parts nostalgic and mildly embarrassing. Some of…

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